Prive

Address: 310 W Broadway - Between Grand Street and Canal Street

Phone Number: (212) 274-8888

Hours of Operation:

Mon: 11:00 am - 5:00 pm

Tue-Wed, Fri: 10:00 am - 8:00 pm

Thu: 10:00 am - 10:00 pm

Sat: 10:00 am - 7:00 pm

Sun: 12:00 pm - 6:00 pm

Having successfully styled the hair of Los Angeles elite, Laurent D., the trend-setting West Coast hairstylist, has opened a new salon at the SoHo Grand Hotel in New York. This new full service salon, also called Prive, offers hairstyling and color, manicures, pedicures, make-up and other specialized services.

Situated at street level with oversized windows facing West Broadway in the heart of SoHo's art and shopping district, the 3000 square foot salon has the feel of a left bank Parisian loft in Saint Germain des Pres. Conceived and designed by Laurent's wife Fabienne Dufoug, the salon is finished in a variety of rich materials. The entryway features natural Italian stone flooring. Cabinetry and columns are made from rare coffee-colored African Wenge wood with brushed aluminum details and counter tops are topped with pure white crystaline marble. The entire north wall of the salon is faced with large sand-colored bricks from 18th century provencal French chateau. In contrast, the shampoo room is a cool oasis, featuring environmental music and lined completely with a mosaic of glass tiles in graduated tones ranging from dark to light shades of blue and green. Finely-sanded pale coco beechwood flooring unites the central portion of the salon, and floor to ceiling antique gold silk drapes lined in shimmering copper separate the reception area from the main room.

Behind the scenes, Prive features the most advanced technology in salon equipment, including custom designed retractable pedicure chairs and "Belmaster" color processors among other innovations. Customized Italian lighting fixtures have been created to complement client's skin tones and hair color, and stainless steel shampoo bowls by Takara Belmont insure the utmost comfort. To meet the demand of his bi-coastal ventures, Laurent D. will be commuting between all the three salons, spending ten days in New York approximately every five weeks. As in Los Angeles and Las Vegas, Laurent has carefully chosen a talented group of stylist and color experts to complete his team. Key staff members include: celebrity hairstylist Christina Rocha from Prive Los Angeles; Scott Bond, a colorist who established his reputation at Frederic Fekkai and John Barrett; Zoe Cortez, a colorist from Brad Johns; Frederic Boudet who made the move from Frederic Fekkai; and Stacey Lyn Weinstein, the queen of "updo's", a veteran of film, TV and print work.

Top Hollywood makeup artist Thierry Pourtoy will be at the helm of the makeup department, and his Palette Maquillage cosmetic line will be offered exclusively through Prive in New York.

Laurent D., famous for tending to the tresses of celebrities such as Elisabeth Shue, Uma Thurman, Salma Hayek, Gwyneth Paltrow, Denise Richards, Sharon Stone, Yasmine Bleeth, Christopher Lambert, Shannon Doherty, Tea Leoni, David Duchovny and Claire Forlani, among others, has recently celebrated the third anniversary of his original salon, Prive in West Hollywood.

Laurent Dufourg Biography

Creativity, warmth, unpretentiousness - all qualities of Laurent Dufourg that help to make him a master of an art that sometimes favors ego over artistry. With an unerring sense of how to unlock an individual's most beautiful and confident self, Laurent's true talent is expressed in his innate ability to cute and style hair to perfectly suit the look, personality and lifestyle of his clients. While acknowledged as a trailblazer of new looks and styles, he also seeks interpretation of the latest trends for his clients.

A native of France, Laurent started his impressive career by serving an apprenticeship with the world famous Claude Maxime in Paris at the age for 16. He flexed his entrepreneurial muscles just a few years later by opening his salon in Marbella, and within a short time owned the two most exclusive salons in this playground for the rich and famous on the Costa del Sol in Spain.

After moving to Los Angeles in 1979 with his wife Fabienne, Laurent met Jose Eber and as partners they opened and operated five highly successful salons. In 1995, Laurent sold his share in the business to open Prive (French for private), His first salon located on Melrose Place, in West Hollywood. He then expanded his empire to include a Prive salon in the SoHo Grand Hotel, New York.

For each Prive, Laurent has selected each technician personally seeking a refined artistic ability, personality and a certain savoir-faire. His rigorous standards guarantee that salon personnel are the best trained and most talented in the business.

Laurent recently relocated his Melrose Place Prive salon to the historic Spanish Kitchen space on Beverly Blvd, in Los Angeles. Collaborating with co-owner and renowned plastic surgeon, Dr. Stanley Frileck, Laurent opened the luxurious ONA day spa, which blends beauty with medical science and technology. The spa offers an extensive-menu of traditional and signature spa services, including facials, massage, body treatments, manicures/pedicures, sonic dermabrasion and laser hair removal, as well as Botox, collagen, and Alloderm injections.