Shobha

Downtown
Address: Shobha SoHo is located at 594 Broadway (between Houston and Prince) Suite 403 New York, NY 10012

Phone Number: (212) 931-8363

Midtown
Address: Shobha Madison has two entrances to the building. Entrance on Madison at 595 Madison Ave. (at 57th St.) Entrance on 57th at 41 E. 57th St. (at Madison) Fuller Building Suite 1403 New York, NY 10022

Phone Number: (212) 223-2872

Website: www.ShobhaThreading.com

Email: info@shobhathreading.com

Philosophy:

Based on the ancient philosophies of South Asian beauty, Shobha Tummala, Founder and Creative Director of Shobha, has created a luxuriously exotic and intimate environment where both women and men can indulge in the centuries-old methods of hair removal practiced in India.

Created to provide the most natural approach to beauty, the menu of services at Shobha SoHo and Shobha Madison include threading, sugaring and henna. Threading is an artistic technique used to painlessly remove facial hair and achieve a precise, defined eyebrow shape. For even the most sensitive of skin, sugaring is a gentler form of waxing for the body, achieved with Shobha's exclusive gel made from sugar, water and fresh lemon juice.

Shobha continues the Ayurvedic beauty customs of South Asia with a range of signature lifestyle products dedicated to fulfilling a harmony between the body, mind and spirit. This unique line has been designed to incorporate India's ancient beauty and well-being rituals into today's modern lifestyle, including luxurious face and body products inspired by the botanical remedies of India, exotically rich aromatic candles, and traditional Masala Indian chais.

Shobha is renowned for its expert cosmetologists and knowledgeable customer service staff, all who have been trained specifically to ensure that clients receive the most impeccable and luxurious service possible.

About Us:

Founder, Shobha Tummala

Although Shobha Tummala spent the majority of her childhood in East Lansing, Michigan, it was the summers spent in Southern India where she learned the ancient secrets of Ayurvedic beauty, including the centuries-old methods used for hair removal. Today, she is the Founder and Creative Director of Shobha, overseeing two salons where both women and men can indulge in the beauty traditions of South Asia, in the heart of Manhattan.

Spending summers with her grandmother in the city of Hyderabad, Shobha was immersed in India's natural and spiritual beauty culture. "My grandmother made all my beauty products herself," says Shobha. "Hair conditioner was created from crushed hibiscus petals picked from a tree in our backyard; soap from a shaved sandalwood and lentils mixture. Moisturizer was just the cream from fresh milk."

Upon returning to her grandmother's each summer, she was scolded for not maintaining the traditional personal care she was taught between visits. "My grandmother could tell if I had been using store-bought products from the color and texture of my skin and hair-it was unbelievable!" says Shobha.

It is also in India where Shobha experienced the benefits of threading, the customary way to remove facial hair. The painless efficiency and precise definition that threading afforded made Shobha swear off wax, until she returned to the US and found there was no one in her area that threaded. Thus, the idea of Shobha was inspired.

In March of 2002, Shobha opened her flagship salon, Shobha SoHo. "I wanted to create an environment where both women and men could benefit from the beauty secrets I grew up with, in an exotic yet familiar ambiance that reflects my origins," says Shobha. In addition to threading, the salon also offers sugaring, an all-natural gel made from melting sugar, water and lemon juice, which is used to remove hair from the body.

In October of 2003, Shobha opened Shobha Madison, to cater to her uptown clientele that had been traveling downtown to the SoHo location.

Shobha is dedicated to empowering women through employment and education, and is committed to various philanthropic organizations that support a range of women's causes.

Shobha Tummala is a graduate of Harvard Business School, with a Masters in Business Administration. She has also achieved a Science Degree in Electrical Engineering from Michigan State University.

Threading is an ancient method of hair removal with origins in Arabia and South Asia. It is so delicate that even the most sensitive of skins can handle it. At Shobha we use special thread, which is twisted and pulled along the area of unwanted hair, lifting it directly from the root. You can get threaded anywhere on the face.
Pricing:

eyebrows $20

upper lip $10

chin $10

sideburns $15

full face $50

full face w/o eyebrows $40

full face w/ forehead $60

full face w/ neck $60

full face w/ neck and forehead $70

hands (incl. fingers) $20

fingers $10

Ouch! - It's not a good idea to use any form of cleanser, soap, cream, toner, etc containing alpha-hydroxy acid, glycolic acid, or any other form of acid before threading and for at least 24 hours after threading. Your skin might not like it very much.

Sugaring dates back to the civilizations of Mesopotamia, Egypt, and Greece. It is a form of hair removal that resembles waxing but is much gentler and less painful. We offer it everywhere on the body except the face. We use our own sugaring gel made of all-natural ingredients (sugar, water, and lemon juice) making it hypo-allergenic and ideal for sensitive skin. Sugaring gel adheres only to the hair and not to the skin which means a lot less irritation (even for those of you with sensitive skin.) The gel also goes on warm, which means we won't burn your skin. Our clients tell us sugaring hurts 50% less than waxing. Yeah!


What's all the buzz? Our bikini treatments have been growing in popularity as we provide each client with a gentle alternative to the horror stories some of our clients have shared with us. We can help you tame your mane down under, with three customizable options. Bare all with our Brazilian ($50), leave a little to the imagination with our full bikini ($40), or just clean up around the edges with our bikini line ($30). Each experience is finished off with a bikini buzz, to trim you down and get rid of any of those unwanted fly-aways, and our Brazilian ends with a tingling bikini facial.

A la carte hair removal... For those who are only hairy regionally, we recommend shopping a la carte. Choose your body part and we'll take care of the rest....

Half Arms $30

Full Arms $40

Lower Legs $30

Upper Legs $40

Full Legs $60

Under Arms $20

Belly $20 (below the navel)

Full Stomach $30 (breast to below the navel)

Full Frontal $50 (sternum to below the navel)

Back - The Hipster $20 (below waist – great for those low-rise bottoms

Butt $30 (including the crack)

Full Back $60 (a necessity for beach boys)

Combo deals... And for those who are looking to maximize their hairless surfaces, we offer discounted pricing when you take it all off! Our full body treatment ($210) includes underarms, butt, bikini line, full arms, full legs, full back, and full frontal. And just in case you were looking for more we also offer a full body with full bikini ($220), and full body with Brazilian ($230). We also suggest our full leg with bikini treatment combinations.

Full Legs with Bikini Line $80

Full Legs with full Bikini $90

Full legs with Brazilian $100

FYI - We use either sugar gel or azulene wax for our body treatments and threading for all facial hair removal. Our unique sugar gel is completely homemade, consisting of only sugar and lemon juice, and looks like honey. This secret family recipe has worked for centuries and can be used on even the most sensitive skin, and it is also claimed to be up to 50% less painful than waxing. Since sugar gel only adheres to your hair and not your skin, many are converting to sugaring. But for those die-hard wax fans, we also offer a gentle wax that contains azulene oil, a natural anti-inflammatory that will soothe your smooth, hairless epidermis (A.KA. your skin!). Which ever method you chose our aestheticians will take care of the rest.


Henna Tattoos - experience the beautiful art form that has survived over 90 centuries. It is supposed to bring luck and ward off evil. Get one to celebrate a special occasion or just because you want to!
Pricing

small basic design $10

anklet/bracelet/arm band $15

customized designs please enquire

Please call 24 hours in advance if you are planning on getting henna.


Shobha SoHo is also available for special events:
corporate events, bridal showers, birthday parties, baby showers
You provide the people we provide the fun!

Gift certificates are available for products and services.